Beyond CBD: Scaling a Disruptive Wellness Brand with Sonia and Kapil Kalra

In this powerful episode, Sonia and Kapil Kalra, co-founders of NatureMerry, share their journey from a kitchen-table startup to a globally expanding wellness brand.

Sonia opens up about living with PMDD (premenstrual dysphoric disorder), a severe and often misunderstood condition that led her to search for natural, effective pain relief. Frustrated with limited options and harmful side effects, she began developing plant-based solutions using terpenes—bioactive compounds found in plants.

Kapil shares how they transformed Sonia’s personal solution into a scalable business. From nearly losing 90% of their business during COVID to walking into local grocery stores to pitch their products, their story is one of resilience, adaptability, and mission-driven growth.

Together, they are now pioneering a new category in wellness—bridging the gap between natural remedies and pharmaceutical-grade effectiveness.

💡 Key Takeaways

• Building a business rooted in a personal mission creates lasting impact
• Resilience and the ability to pivot are critical for entrepreneurs
• Mentorship can accelerate growth and prevent costly mistakes
• Innovation often comes from solving your own problems
• There is a growing need for natural, science-backed wellness solutions

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