What does it take to lead innovation at a global scale for over two decades? In this episode, Ibrahim Gedeon shares powerful lessons from his 21-year journey as CTO at TELUS—and what it really takes to stay ahead in a fast-changing world.
Ibrahim Gedeon, former Chief Technology Officer at TELUS, helped transform the company into a global communications leader serving millions of customers. In this conversation, he opens up about the mindset, leadership principles, and strategic risks that shaped his success.
He shares how long-term vision matters more than short-term technology decisions, why companies must build flexible systems that evolve over time, and how taking calculated risks can set organizations apart. Ibrahim also highlights the importance of customer obsession—revealing how even engineering teams reviewed customer complaints to improve real-world outcomes.
A key theme throughout the episode is growth through mentorship. Ibrahim explains why having the right mentor—someone with real experience and “war wounds”—can dramatically change your career trajectory. He also shares a powerful lesson about communication: if someone doesn’t understand you, it’s your responsibility to explain it better.
Beyond leadership, Ibrahim discusses financial wisdom, including aligning investments with your values, adapting risk over time, and choosing advisors who truly add value.
Looking ahead, he shares his passion for improving technology for first responders, advocating for modern systems that can ultimately help save lives.
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