Navigating the Energy Transition with Data, Science, and Reality with Brad Hayes

What does the energy transition really look like when you move beyond headlines and into real-world projects? In this episode of the True North Success Podcast, Gary Mah and Amy Kim sit down with Brad Hayes to explore the realities of energy development through the lens of data, science, and decades of hands-on experience.

Brad Hayes is the President of Petrel Robertson Consulting Ltd., a leading geoscience and energy advisory firm that has supported industry, governments, and regulators since 1972. With nearly 30 years at the firm, Brad brings deep expertise in petroleum development, carbon capture and storage, geothermal energy, helium and lithium exploration, and water resource management.

In this conversation, Brad explains why energy projects are far more complex than they often appear in public discussions. He shares how exploration doesn’t always lead to success, why uncertainty and risk are unavoidable, and how informed decision-making depends on solid geoscience and realistic expectations. Brad also discusses the challenges of working with investors, regulators, and communities, and why patience is critical when developing long-term energy solutions.

Listeners will gain a clearer understanding of why oil and gas will continue to play a role in the energy mix, why alternative energies must be developed thoughtfully, and how science—not hype—should guide the transition. This episode offers valuable insights for professionals in energy, government, investing, and anyone curious about what’s really happening beneath the surface.

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